A Startup Journey Through A Different Perspective! — Medium

A startup journey through a different perspective! We don’t have the cute story of college friends becoming founders. We are not born out of a startup incubator. We did not win any demo days and cool startup awards. We don’t have a media agency for stooping PR stunts! We don’t boast millions of freebie users and downloads. We did not snatch venture fund from any sexy investors. We don’t have a cool office in a big-city IT park! We did not begin through the startup-hype way! We started a company out of an idea from a problem we faced during our jobs in the industry. We began building simple products by collaborating with problem facing customers. Within 2 years we grew to a 40 member team in 5 countries, multi-million in revenues, became profitable and established a sustainable business model with social impact. We created over 100 jobs in a small town in Kerala. We adopted a village in Kerala and built houses & toilets for poor families. We gifted a school bus and ambulance for the villagers! Our story is not next door type yet gives a different perspective — read on if you are excited to learn more: ******************************************* Corporate360 is Big Data software startup based in India & Singapore, offering competitive intelligence and marketing campaign audience data for B2B industries. Several technology & telecom companies, enterprise startups, digital and telemarketing agencies across the world use C360 for accessing buyer contacts, total addressable market analysis to create competitive displacement campaigns, design predictive lead scoring, and plan effective email marketing campaigns and cross-sell initiatives. Corporate360 India teamThe business problem C360 addresses the age-old problems faced by marketers and marketing agencies in B2B industries — having to rely on ever changing transactional data and generic external marketing lists to execute marketing campaigns. Even though third party marketing lists were often incomplete, irrelevant, became outdated fast, lacked analytics and actionable insights, B2B marketers bought them at flat fee purchases due to dire need — only to see failed campaigns. The practice not just shot up the marketing budgets but also resulted in increasing the turnover time of sales teams. ProspectR, the product Corporate360 offers SaaS based marketing data cloud software designed for B2B marketers. ProspectR is a marketing data software that helps marketers discover sales leads, identify ideal buyer profiles and provides them with competitive intelligence to create effective marketing campaigns. The technology enables achieving higher results on marketing campaigns through increased sales leads and new pipeline creation. Every day, ProspectR indexes several millions of unstructured technology related documents across the open Internet, the archived web and offline resources to produce a detailed, accurate census of key IT management contacts and enterprise technology installations in use at companies globally. Indexed resources include content such as resumes, social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. This Data-as-a-Service Cloud is relatively a new marketing technology that is evolving in global markets. As an alternate to buying rapidly deteriorating prospect lists, marketers and sales executives can subscribe to Data Cloud software for prospects data, lead enrichment, and ongoing data accuracy maintenance. The system provides APIs for delivering marketing data directly to CRMs and Marketing Automation platforms. The benefits are numerous including: · Automated CRM & Marketing data accuracy updates · Prospecting data tool for sales teams · Campaign data system for marketers · Secondary sales insight data tool for predictive analytics teams Prospector Data PlatformMarketing Data Cloud is increasingly becoming an integral part of the marketing technology eco system. Data Cloud systems will be fully integrated into CRM and Marketing Automation platforms. This will provide ongoing data standardization, real-time updates, and enrichment of marketing data within cloud platforms real-time. They will also expand their content and feature sets by incorporating multiple marketing data essentials including: · Email verification · Buyers persona from social data · Contacts data privacy compliance validation · Competitive intelligence · Account based sales trigger events Traction The company has won over 230 client contracts globally within 3 years. Global multinationals such as HP, Oracle, Dell, VMware and EMC are clients. Most of the world’s technology companies, enterprise start-ups, and some of the well known digital and telemarketing agency partners use C360 for total addressable market analysis, competitive displacement campaigns, predictive analytics data modeling, marketing campaigns, and cross-sell initiatives. SmartWorker program The company runs a social impact business model through a crowd sourcing software called SmartWorker. Through SmartWorker software, Corporate360 hires women, youth and physically challenged individuals from low-income families. The program then trains them to perform simple digital data tasks and connects them to life changing work income. The tasks assigned to these individuals include data formatting, data sorting, removing duplicate data, data correction, data enrichment, contact discovery, data accuracy validation, opt-in compliance verification, email campaigns and internet data research. The primary social mission of the program is to promote impact sourcing and benefit those in need — unemployed and from low-income backgrounds. India Expansion C360 is launching Kerala’s first co-working, co-living startup space in a couple of months. The new office will be able to accommodate more than 100 workers, fully furnished living space for 30 executives, giving the space we need to keep growing. C360 India headquarters will be bound by MC Road & NH 47, located in central Kerala within a couple of hours scenic drive from Trivandrum and Cochin International airports and in close proximity to Alleppey back waters. The new office facility will be the first rural IT Park, fully owned by a start-up in Kerala, with a unique social impact model of creating employment for educated women and youths from rural areas. C360 new India office nearing completion: first co-working, co-living startup space coming up in KeralaSocial Impact Giving back to the community where we live, work and play is a pillar of Corporate360’s vision, purpose and values. It also reflects the heart and soul of their entire staff. Apart from running the successful SmartWorker Program to solve B2B marketing issues and addressing the problems faced by the underprivileged, Corporate360 also runs a NGO in Kerala, India that is completely funded by the company itself. The main programs being run by the NGO include: Ambulance gifted by C360 team School bus gifted by C360· Ambulance — The company gifted an ambulance to a small village in Kerala, creating a job for a village youth and serving over 200 families for emergency critical healthcare assistance to hospitals, absolutely free. · School Bus — gifted a school bus to the government school in a village serving 40 students and created two jobs. Every academic year,Corporate360 team distributes school kit consists of school bags, books, umbrella, lunch box etc for hundreds of students who are studying in government public schools in rural villages of Kerala. · Housing & Toilets C360 is building several houses & toilets for poor families in the village. Our team members and volunteers from the village spend several hours participating in home building projects. Sports Development A football coaching camp is organized to provide regular football training and sports kits were issued to the youths . Next quarter, C360 is starting a food subsidy program for 90 poor families in the village to provide them with necessary food supplies on a monthly basis at 50% discounted rate from regular market place. The program also include monthly pension to 20 poor families, widows and person with physical disabilities. You can read more about it here: Corporate360 Social Impact. Conclusion As we continue to grow, data science technology is all set to resolve the campaign data related problems faced by B2B marketers by eradicating the need for flat fee list purchases and data accuracy. While continuing to build companies and create more jobs, we also aim at addressing issues faced by the underprivileged. www.corporate360.us If you like to discuss, connect with me on LinkedIn. I keep scribbling my thoughts here. @varunc360