Fast, Furious, Free

Fast, Furious, Free: Social Media for Young People I bet you never thought that would be the headline you needed to read. Social media for young people? No, all social media is for young people, right? Wrong. Did you know that Facebook is becoming more and more consumed by middle age users and less and less by younger audiences? Are you still driving your ad dollars for your young, hip product into Facebook? Maybe it’s time to stop, step back, and assess some things to make sure you aren’t wasting your money. That’s the key. Fast, furious, and free. Let’s use this principle to walk through what you need to be doing with your brand and where you need to be. Young users are leaving Facebook, but where are they going? Snapchat Well I’m not sure if you’ve heard of this wonderful thing called Snapchat, but that’s where you’ll find them. Snapchat is fun, it’s interactive, and it’s authentic. Snapchat gives people a voice 24/7 and puts you right in their shoes. Fast: Snapchat is quick. Images disappear after a set amount of time, the videos are short, it’s quick and to the point. Furious: This is a social media platform that can be tough to earn followers on. If you’re not being relevant and fans can’t relate, you’re toast. Free: You aren’t gonna pay your way to the top of Snapchat. You need to get out there, make some good content, tell your story, and get it in front of your fans. Tumblr Tumblr is the epicenter of young female audiences. This is becoming one of the best ways for you to position your brand in the cutting edge and earn the trust, respect, and virality you need to jumpstart your efforts. Fast: Posts on Tumblr can blow up very quickly, and posts get swept under the rug just as fast. Be persistent and use tags to spark your posts’ popularity. Furious: Do not, I repeat, do not make a mistake on Tumblr. Sure, we all goof sometimes, but be extra careful about how you approach your audience because if not, you will pay. Tumblr users are very quick to stand up for what they believe in, be on the right side of it. Free: Tumblr is another wonderful service that isn’t going to cost you a dime if you are willing to work. Get your team together and get your love out to the world! Be sure to stay on top of your content and don’t slip in your authenticity. Reddit Reddit isn’t strictly young people, but it is growing in its adoption in the mainstream. Reddit tags itself the frontpage of the internet, and they are exactly that. Play your cards right and you can be on the front page of the internet. Fast: If your submission on Reddit doesn’t get caught quickly it can be lost forever without a second thought. The Reddit users don’t waste their time, and you shouldn’t waste theirs. Furious: Like Tumblr users, Reddit will destroy your online presence and image if you trespass their trust. Don’t oversell them, don’t be fake, just be real and accept the criticism. Free: Reddit is the perfect place to get your content in front of the right eyes, and it only takes your time. Find a good place to post, create something from the heart, and let the community give back to you. Social media is changing, and the audiences aren’t where they used to be. If you’re looking to pick up some young fans or get some younger folks into your doors, check out these services. Just remember, be authentic, be persistent, and keep it going. You’ll see progress with hard work, I promise. Now, GET TO WORK!