#1 Calculating Facebook Metrics:

Social Metric Recommendations for Bloggers to Convince Advertisers Social media is a path where you popularize yourself and products to earn profits! Many new marketers find it difficult to measure social media performance. Are you one of them? Don’t worry; there are innumerable useful metrics that helps to classify social media influence. Few days back, I was discussing with the JustFly team about metrics and whether they, as an advertiser, would pay social media influencing bloggers to promote its business. Here is an abridged version of our discussion for my blogger friends. I hope the social media recommendations are useful to you. Instead of gathering a number of likes on your Facebook page try to calculate how regularly you get likes or comments on your status updates. Gathering likes is just a number, which increases. The more often they like or comment on your post, the more often your updates comes up in their news feed. This way you can increase your audience on Facebook. Daily story Feedback chart is available at Insights, and you can have a look at this if you are an administrator of a Facebook fan page. #2 Get an Efficient Blogging Scoreboard One of the biggest challenges of writing a blog is getting to know the ample diversity of the reader. So, questions like should we focus more on comments or likes or should we consider Twitter more necessary than Facebook shares come up in your mind while you write a blog? Social reports inside Google Analytics help a lot in resolving this problem! Social reports provide a profitable, briefed blogging scoreboard, specifically if you connect via your Google Analytics account. It’s free and also chargeable in some cases. The best part of Social Reports Analytics in the Engagement Score is a kind of score for every blog post. The system keeps track of total tweets, comments and shares for every post and employs behavior points plus and algorithm, which counts the total score. This is a superb way to have an overview on your last 25 blog posts and what type of content is being posted by you and what generates the maximum social shares. #3 Always Keep Track of Web Mentions Always keep track of how often does your product or your company is mentioned on the social web page. To add a remarkable point to your social track, always creates a Share of Voice report. For this, you just need to keep track of the number of times your and competitor product / business name is mentioned on social Web and follow this for 30 days. Social Listening Tools like Sysomos, ViralHeat, Social Mention, Spiral16 are available to keep track of this. Now, add up all mentions. Divide your mention by the total mentions. You will get Share of Voice, which comes up in percentage. The share of Voice reports is always available in a pie chart this way you can easily determine your share in comparison to your competitors. #4 Keeping Track of Loyal Readership Do you know that search queries are statistically the largest way through which potential site visitors discover brands? Marketing efforts and social media enhance the demand for your product; thus, increasing the search of your account on Google search engine. Google Insights help you in keeping track of how much your company or its products are increasing over time or not. Also, examines if your count is going up then in that case your competitors are not going up in number. In the end, social media is a powerful tool of influence. As a blogger, you can use social media metrics to convince advertisers to promote their brand on your blogging platform.